Conducting market research and competitor analysis. Identifying target audiences and customer personas. Developing marketing strategies and communication plans. Positioning the brand in the market.
Building or refreshing brand identity (logo, colors, messaging). Crafting brand guidelines and tone of voice. Developing creative campaigns (visuals, copywriting, storytelling).
Social media management (content creation, scheduling, engagement). Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Pay-per-click (PPC) and display advertising. Email marketing campaigns. Influencer marketing collaborations.
Producing photos, videos, blogs, and digital assets. Copywriting for websites, ads, press releases, and social media. Creative storytelling across platforms.
Planning ad campaigns across TV, radio, print, digital, and outdoor. Negotiating and buying ad placements. Tracking performance of ad spend and optimizing ROI.
Building media relations and influencer partnerships. Managing press releases, media coverage, and crisis communications. Event marketing and sponsorship activation.
Designing and developing websites, landing pages, and e-commerce platforms. Optimizing user experience (UX) and user interface (UI). Marketing automation and CRM integration.
Monitoring KPIs (traffic, engagement, conversions, sales). Preparing reports and insights. Using data to refine campaigns and strategies.
Advising clients on marketing trends and innovations. Providing long-term growth strategies. Acting as an outsourced marketing department.
